Pilates by Sarah T.
A first brand, a fast site, and booking that just works.
Live site · pilatesbysaraht.com
Sarah Tallantire teaches mat-based Pilates across Hastings and St Leonards, classical method with a modern, energetic twist. She already had a room full of regulars, a waiting list, and a strong visual sense of her own. She did not have a booking system that worked. The Wix site she had was working against her, not for her. Whisk Digital gave her a fast one-page site, a booking path that finally behaves, a smart brand, and a custom app to keep it all running. All for a fixed fee.
I love my brand and website so much. It’s more than I dreamt of.
- Client
- Sarah Tallantire, Pilates instructor
- Year
- 2026
- Sector
- Pilates and wellness
- Location
- Hastings, East Sussex
- Work
- Brand · Identity · Website · Booking tools
Found first. Booked fast. Always on brand.
Sarah’s challenge was never reputation; it was the tools around it. Her classes filled on word of mouth, but a newcomer searching online for Pilates in Hastings or St Leonards struggled to find her, and the Wix site they landed on did not help. The booking was a problem. We built the strategy first: a site structured to be found for the local searches that matter, a booking path so simple a first-timer can go from nervous to booked in under a minute, and a custom app to ensure her brand never drifts, whatever she posts.
The brand system we made.
Sarah arrived with a strong instinct for what her practice should feel like, even if it had never been codified. The brief was to make Pilates feel like a community rather than a clinic: modern, welcoming, energetic, grounded. We drew a calm geometric mark, built a palette that runs from deep claret to fresh mint, and set everything in Syne, a single confident typeface that carries a headline and a paragraph equally well. For Sarah, this was the part that made everything else feel real.
A site that works for Google, AI searches, and most of all, humans.
Sarah already had a website. It was the problem. A Wix build that felt confused, was hard to use, and was hard to find. We replaced it with a single page that does two jobs and does them fast. It gets her found for the local searches her old site missed, with every venue, class, and price cleanly structured for search engines and AI assistants. She is now the number one result on Google and in AI search for mat Pilates in Hastings, with a 40% increase in monthly traffic and a 329% increase in high-quality backlinks since launch. And it gets people booked, with every class linking straight into live availability. One page. Nothing in the way.
Booking that just works.
- One-tap pay
- Apple Pay through the Gymcatch app
- Class passes
- 5-class and 10-class bundles, applied automatically at checkout
- Live availability
- Every class links to real-time spaces
- Her rules
- A 12-hour cancellation policy, enforced for her, not by her
Sarah’s old booking was getting in her way, so the first decision was what not to build. A bespoke booking engine would have cost more, broken more, and left her managing payments and refunds herself. Gymcatch already does this properly, so we embedded it and made it hers. She gets one-tap Apple Pay, automatic class passes, and a cancellation policy that enforces itself. We kept the clever bits where they belong: out of her way.
A custom brand app for Sarah.
- Every format
- Instagram square, portrait, story, and 16:9 video
- Brand-locked
- Her colours, her logo, her type, built in
- Colourise
- Colourise background photos in brand colours
- No Canva
- Nothing to subscribe to, nothing to set up
- Add to home screen
- Installs like an app, lives on her phone
We built Sarah something she did not know to ask for. A brand that lives in a PDF dies in a PDF, and Sarah posts to social media most days. Rather than send her off to a Canva subscription and hope the brand survived, we built her a custom app with her brand hardwired in. Her colours, her logo, her type. Locked. She picks a format, drops in a photo, types the class details, and out comes a post that looks like her brand because it is her brand, encoded. It installs straight to her home screen. No subscription, no designer, no drift.
How we work. And what a real brand did for her.
Every Whisk Digital project starts the same way. One strategy day, the positioning agreed before lunch, a fixed fee signed off before we touch a single asset. Sarah came to us with the things that actually matter already in place: a method she believes in, a room full of regulars, and a clear sense of her own aesthetic. We fixed the rest, and built her something she did not know to ask for.
If you have built something real but the tools you were sold are working against you, a website that confuses, booking that frustrates, no brand to tie it together, that is exactly where we start. Two senior people, no juniors, no hand-offs. Greg designs and builds. Fliss sets the strategy and writes the words. You will only ever work with the people doing the work.
Yours could be next.
Three weeks from a first call to a live brand. Bring your situation.