Field notes on brand, websites, the 321 Method, and the slow craft underneath fast work. Written by Fliss and Greg.
The piece we’d hand to an owner before a strategy call.
The twelve-month agency timeline isn't craft. It's overhead. Here's what changes when the people doing the work are also the people you hired.
We unpack how a fixed three-week window forces better decisions, where the time normally leaks in a traditional process, and the four guardrails that let a small team ship at this pace without losing the strategic thinking.
Everything we’ve written, newest first.
10 pieces · 2024–2026
Three questions to ask before a single pixel is drawn.
The exercise we run on day one to find the work you'll turn down.
What it actually does, who it's for, and the four levers we tune first.
An honest map of where the model helps and where it gets in the way.
A decision tree we hand clients before scope is signed.
The two sentences we obsess over, and the dozen we cut.
And what we do instead, on the first call, that gets to the same place faster.
The patterns that repeat, the surprises that don't, and the rules we still break.
The performance trade-offs that show up as feel, not numbers.
No tracking pixels, no auto-DM funnel, no sequence. Just the new piece, the day it goes up.
One-click unsubscribe in every email. We never share the list.
You can start a conversation, or read how we work first. Either route ends in the same place: the two of us, a kitchen table, and a clear plan for your next 21 days.
A 30-minute strategy call, an email, or a WhatsApp, whichever feels right. We reply within a working day.
How three years of thinking becomes 21 days of shipping. Walk the whole process before you book.
Read the method