Murals, scenic art, brand illustration and personal pieces. From £95 for paper, £350 for brand work, £450 for murals and scenic days.
§ 01 · The work
Nicola Jones.
Muralist, illustrator and live drawing artist. a website that makes sense of Nicola’s offer.
Live site · nicolajonespaints.com
Nicola makes murals, illustration, scenic backdrops and the kind of live event drawing that hands guests something real to take home. A decade of work for Greenpeace, theatres and brands, and not a single web page to show for it. We built the brand, the site and the shop, then worked with her on the commercial strategy that turned a four-discipline practice into three clear ways to buy, with every price in the open. Twenty-one days, start to live.
§ 02 · The verdict
My golden ticket to a life glow up. The tone of the copy, the way it functions - it’s exceptional. So grateful to you both.
Nicola Jones
Muralist, illustrator, live event artist · Client
- Client
- Nicola Jones
- Year
- 2026
- Sector
- Art, murals, scenic, illustration, DTC
- Location
- Hastings, East Sussex, UK
- Work
- Brand · Website · Shop · Commercial strategy · Animation · CMS
§ 03 · By the numbers
§ 04 · Who Nicola is
One strategy to unite four distinct creative services.
Brighton born, Hastings based, with ten years of London scenic work in between. Nicola graduated in illustration from NUCA in 2012, then spent a decade painting for immersive theatre, television and commercials before bringing it all home to the coast. Murals, illustration, scenic backdrops, live event drawing, workshops. The breadth is the point, not a list to apologise for. The same bold colour and the same humour run through all of it.
§ 05 · Commercial strategy
Transparent pricing for commissions, events, and e-commerce.
Hiring an artist should not mean three emails and a waiting game. So we built three clear ways in, each with a published price and a straightforward process. Commission a piece, book Nicola for an event, or buy from the shop. No quotes to chase before you know the shape of it.
Live event drawing and workshops. Packages £450 to £1,800, workshops from £35 per person.
Prints, originals and hand-painted objects. From £30, shipped UK wide.
§ 06 · Event packages
Live drawing.
Live drawing becomes a new productised revenue stream
- Two hours
- Drinks reception, intimate party
- Four hours
- A wedding breakfast, a brand activation
- Eight hours
- Full day, full event
- Workshops
- From £35 per person, £200 flat for private sessions
£450
£800
£1,800
§ 07 · The brand system
Bold colour, animation, and humour everywhere.
Colour story
Coral
#E8856B
Teal
#1F7A7A
Olive
#7E8B5A
Warm brown
#2E2419
Cream
#F7F2EA
Blush
#F6DAD3
Nicola came to us with a beautiful roundel logo she had already designed. We adapted a horizontal variant for the website. We also created typography and a colour palette to reflect the personality of her brand.
Typography
Bricolage Grotesque
Jakarta Sans bold
Bricolage Grotesque, a rounded display sans, carries the headings and body. Plus Jakarta Sans, a clean humanist sans, handles navigation and interface, so the work stays loud and the reading stays easy.
§ 08 · The illustrations move
Drawings that wake up when you arrive.
Nicola’s spot illustrations are not static decoration. They are hand-drawn and animated frame by frame, scattered across every page, so the site feels alive in the same way her work does. Made by hand, then taught to move.
§ 09 · The shop
E-commerce for originals and prints-on-demand.
Shop · nicolajonespaints.com/shop
A print buyer today is a commission enquiry next year. So the shop brings people in at an accessible price, then upgrades them over time. Prints, originals and hand-painted objects, with Stripe at checkout. Prints drop-ship from theprintspace, her professional lab. Originals and hand-painted pieces ship from the Hastings studio. Free UK shipping over £25, thirty-day returns. It runs while she is up a ladder painting.
Stripe checkout · theprintspace dropship for prints · studio fulfilment for originals · free UK shipping over £25
§ 10 · The method, applied
Strategy first, then the build.
Week one was the commercial strategy. We pulled the four disciplines apart, looked at what was selling and what was getting stuck, then put it back together as three routes a buyer could understand. Commission, Celebrate, Shop. Every price agreed before a pixel was drawn.
Week two was the brand. Hand-lettered name, six-colour palette, a humour that travels from a price list to a print sleeve. We taught the spot illustrations to move while we were at it.
Week three was the build. Seven pages on Sanity, Stripe at checkout, theprintspace wired in for drop-ship. Live on day twenty-one, with Nicola running the journal and the shop herself from the moment we handed over.
Built on Sanity with Stripe and theprintspace, so Nicola runs the shop, the work and the journal herself.
§ 11 · Ready when you are
Ready when you are.
Twenty-one days from a first call to a live brand. Bring the work, we will build the rest.