What if 21 days isn’t enough for our category?

It’s the right question. We’ve turned down work in categories where 21 days genuinely isn’t enough, heavily regulated finance, multi-stakeholder healthcare, anything that needs legal review at every step. If yours is one of those, we’ll say so on the first call and recommend a longer bespoke engagement.

Who is this for, and not for?

It’s built for owners and directors of businesses of one to ten people who can make decisions quickly and return feedback and documents promptly across the 21 days. If that’s you, the sprint works as designed. It’s not for projects that need committee sign-off, or enterprise builds that need a much larger site than the 21-day scope covers. We can still help there, it just needs a different scope and timeline.

Who actually does the work?

The two of us, Fliss and Greg. No producers, no juniors, no offshore team. The people who sold you the work are the people who make it, every day.

How much does the 321 Method cost?

From £4,995 + VAT, fixed fee, for the full 321 engagement, strategy, brand, and website. Two instalments: 50% up front, 50% on handover. Add-ons (motion, illustration, additional pages) are quoted separately.

Can we extend if we need more time?

Rarely. The constraint is the product. If on day 14 we agree the scope has grown, we’ll quote a separate sprint rather than stretching the original window, keeps the work honest.

Yes, before the first strategy session.

We don’t do retainers; we finish, hand back, and the work is yours. We won’t rebrand without strategy, answer to a committee instead of one decision-maker, or produce annual reports, board decks, and internal comms. And we won’t chase the cheapest quote in the room or ship anything we wouldn’t put in our own colophon.

What if our project doesn’t fit the twenty-one-day scope?

Most don’t, in the strict sense. Most fit the scope close enough that the twenty-one-day sprint works as-is. For the projects that genuinely need more, a bigger website, a Shopify build, custom animation, or a phased rollout, we quote bespoke, up to £14,995, same fixed-fee discipline, same Method. Book a strategy call and we’ll tell you within thirty minutes which version your project is.

Hastings, East Sussex. Most engagements run remote, with one in-person day for the strategy session, usually at our studio in Hastings, sometimes at yours.

Book a strategy call Get in touch

How we work

Strategy, brand, website. Three weeks.

The 321 Method.

Three years of strategy. Twenty-one days of work.

Book a strategy call Get in touch WhatsApp

30 minutes. You’ll know either way.

In short

Strategy, brand, and a live website in twenty-one days, built together by the two senior partners you actually hired. One fixed fee, agreed in writing before we start.

Key facts

Service: Brand and website, built together
Timeline: 21 days, start to live
Fee: Fixed, from £4,995 + VAT
Studio: Robertson Street, Hastings

§ 01 – In summary

If you only read one section, read this one.

Days, end to end

Most website projects drag on for months.

Meetings.
Feedback rounds.
Scope creep.
Endless revisions.

We don’t work that way.

We help organisations launch a strategically grounded website in 21 days for a fixed fee.

How we work

01
We help you look three years ahead for your business.
02
We use that information to create or review your brand identity.
03
We build the website that is going to get you to where you want to be.

Why clients choose this approach

Faster
Fixed cost
No endless workshops
Grounded in strategy
Better decisions
Clear ownership

No lock-in

We build the website that works best for you. Need a Shopify site? We build in Shopify. Need a brochure site? We build in code with a best-in-class CMS.

No platform lock-in, no dependency on Framer, Webflow, or Squarespace, and no ongoing platform costs. It belongs to you.

§ 02 – Day by day

All twenty-one days, accounted for.

The timeline.

A pre-engagement Discovery Call starts the work and a Day 0 questionnaire grounds it. Where do you want to be three years from now? Your business, your audience, your edge. Sixty minutes, self-guided. This shapes everything that follows. The 321 Method then runs, with specific days clustering inside each phase. Tap a row for the detail.

Phase 1

Strategy & brand

Create the strategy and visual identity so every decision aligns with where you want to be in three years.

Day 1Questionnaire analysis & brand gapDiagnose

Deep research into your competitive landscape. Initial recommendations on logo direction, colours, typefaces, brand voice, written before drawn.

Day 2One-hour strategy callDecide

You meet with Fliss to delve deeper into the 3-year plan and your current foundation.

Days 3 – 5Two initial logo directionsSent Fri 10am

Colour palette, typefaces, imagery guidelines, sitemap and homepage copy with them. Sent Friday at 10am, with an optional 2pm review meeting blocked in the calendar.

BranchDo you have a visual identity?Adapts

Yes

Fit for purpose? Will it take you where you want to go? Is it digital-first? Does it hold up at 16 px favicon scale?

We start fresh from the completed questionnaire as the strategic foundation. We design for the smallest screens first and scale up.

Phase 2

Design & build

We bring the strategy to life. We build your site on the platform that actually suits you.

Days 10 – 17Custom-coded site buildBuild

Built in code on a modern stack with a headless CMS attached. Homepage sent Friday at 10am with an optional 2pm review. Approved website, up to ten pages, by day 17.

BranchDo you have a website?Adapts

Yes

Up to ten pages: we redesign within the 21 days. More than ten: we redesign ten pages and offer an extended development stage after the 21.

We design and develop the full site, up to ten pages within the 21. E-commerce is extra, built as a follow-on stage.

Phase 3

Launch & handoff

We test everything, optimise performance, and hand over the keys you fully own.

Days 18 – 19Checks, snags, go-liveShip

Core web vitals. Go-live protocol: DNS, SSL, on-page SEO, Google Analytics. Launch on final payment, and the keys are yours.

§ 03 – Deliverables

Four things you keep.

All in the £4,995.

On handover, you walk away with four deliverables: a brand strategy, brand guidelines, a complete visual identity, and a live website. Every one yours to keep, nothing held back for an upsell.

£4,995Fixed · All four included

One page · Signed off

Brand strategy document.

Positioning, audience, decision filter, and the moves that get you to year three. Written, agreed, all on one page.

System · Rules of use

Brand guidelines.

Logo lockups, type stack, colour, voice. Everything anyone in your team, or any agency you hire after us, needs to apply the brand correctly.

Files · Every format

A complete visual identity.

Logos, marks, type, colour tokens. SVGs, exports, social kit, presentation templates. Every file you need, in every format you’ll be asked for.

Live · Day twenty-one

A conversion-focused website.

Designed, coded, and shipped on day twenty-one.

§ 04 – Pricing & scope

One fixed fee.

One price. Twenty-one days. Brand and website together.

Book a strategy call

30 minutes. You’ll know either way.

+ VAT · Fixed · Brand, website and strategy

Two instalments: 50% up front, 50% when we hand over the assets.

In scope

Up to ten pages. More if templated. One booking or payment integration. Shopify builds with up to twenty-five products styled and loaded. Anything beyond that, we quote fixed-fee right away.

Beyond the 321

Four add-ons.

Priced on scope.

Below are the services our clients request most often. We don’t upsell. We don’t want to take your money when it isn’t necessary. We enjoy training you up where that’s most sensible. That said, when a client does want more, we’re delighted to help.

Standalone brand identity

Strategy and identity, without the website build.

Animation and motion

Motion for sites, brands and campaigns.

Aftercare

Updates, support and small builds after launch.

Strategy intensive

The Future Back exercise as a standalone, the strategic foundation before committing to a full transformation.

Exact pricing depends on scope

Bespoke

Something not on the list?

Tell us. We’ve shaped engagements around product launches, IPOs, M&A re-architecture, and “we have six weeks before the trade show.” If you have a deadline and a problem, send us the brief.

Brief us

§ 05 – Frequently asked

Things owners and directors ask before signing.

01What if 21 days isn’t enough for our category?
It’s the right question. We’ve turned down work in categories where 21 days genuinely isn’t enough, heavily regulated finance, multi-stakeholder healthcare, anything that needs legal review at every step. If yours is one of those, we’ll say so on the first call and recommend a longer bespoke engagement.
02Who is this for, and not for?
It’s built for owners and directors of businesses of one to ten people who can make decisions quickly and return feedback and documents promptly across the 21 days. If that’s you, the sprint works as designed. It’s not for projects that need committee sign-off, or enterprise builds that need a much larger site than the 21-day scope covers. We can still help there, it just needs a different scope and timeline.
03Who actually does the work?
The two of us, Fliss and Greg. No producers, no juniors, no offshore team. The people who sold you the work are the people who make it, every day.
04How much does the 321 Method cost?
From £4,995 + VAT, fixed fee, for the full 321 engagement, strategy, brand, and website. Two instalments: 50% up front, 50% on handover. Add-ons (motion, illustration, additional pages) are quoted separately.
05Can we extend if we need more time?
Rarely. The constraint is the product. If on day 14 we agree the scope has grown, we’ll quote a separate sprint rather than stretching the original window, keeps the work honest.
06Do you sign NDAs?
Yes, before the first strategy session.
07What won’t you do?
We don’t do retainers; we finish, hand back, and the work is yours. We won’t rebrand without strategy, answer to a committee instead of one decision-maker, or produce annual reports, board decks, and internal comms. And we won’t chase the cheapest quote in the room or ship anything we wouldn’t put in our own colophon.
08What if our project doesn’t fit the twenty-one-day scope?
Most don’t, in the strict sense. Most fit the scope close enough that the twenty-one-day sprint works as-is. For the projects that genuinely need more, a bigger website, a Shopify build, custom animation, or a phased rollout, we quote bespoke, up to £14,995, same fixed-fee discipline, same Method. Book a strategy call and we’ll tell you within thirty minutes which version your project is.
09Where are you based?
Hastings, East Sussex. Most engagements run remote, with one in-person day for the strategy session, usually at our studio in Hastings, sometimes at yours.

§ 06 – The Honest Quote

Not ready for a call yet?

Read The Honest Quote. Twelve pages. Real numbers. No nonsense.

§ 07 – Next steps

End of page

Twenty-one days from now.

A thirty-minute call, no deck, no pitch, we’ll both know inside the half hour whether we’re a fit. Or read the method applied to real work first.

Talk to us

Start a conversation.

A 30-minute strategy call, an email, or a WhatsApp, whichever feels right. We reply within a working day.

Book a strategy call Get in touch WhatsApp

30 minutes. You’ll know either way.

See it applied

See the work.

The same method, applied to three real businesses. Brand, website, results, written up in full.

See the work

End, Whisk Digital

Hastings, East Sussex, UK

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