Brand design · Hastings

Brand design in Hastings.

Strategy, identity, and brand guidelines for Hastings businesses, made by two senior partners in twenty-one days for a fixed fee.

30 minutes. You’ll know either way.

In short

Whisk Digital is a two-person brand and design studio in Hastings. We build a complete brand, strategy, identity, and guidelines, in twenty-one days for a fixed fee. Whether you are starting from nothing or have outgrown a DIY logo, you deal with both senior partners the whole way.

Key facts
Service
Strategy, identity, guidelines
Timeline
21 days
Fee
Brand-only from £3,500 + VAT
Studio
Robertson Street, Hastings
Brand identity for Melissa White, heritage muralist in Hastings
Muralist, Hastings

Melissa White

Heritage murals brought online. A brand, an identity, and a hand-coded website delivered in twenty-one days, with a first hotel commission landing soon after launch.

+312%Direct enquiries, year one
Read the case study
The problem

The pattern we see on every first call.

A brand is not a logo. It is the reason someone trusts you before they have met you. Two kinds of Hastings business usually come to us.

01
Pain point

You are starting up without a real brand

You have a name, maybe a logo you made yourself or paid forty pounds for online, and a strong sense of what you do. What you do not have is a coherent identity: a considered name treatment, a colour palette, a typeface system, and a voice that sounds like you and nobody else. Without it, everything you publish looks tentative, and tentative is a hard thing to charge properly for.

02
Pain point

You have outgrown the identity you cobbled together

The brand that got you started is now holding you back. It was fine when you were finding your feet, but you are pitching for bigger work, raising your prices, or standing next to more established competitors, and the DIY look is quietly costing you credibility. You can feel the gap between how good the business has become and how it presents.

03
Pain point

Your brand is inconsistent everywhere it appears

The logo on your van does not match the one on Instagram, which does not match the one on your invoices. Three different blues, two fonts that were whatever was installed, and no rules for any of it. Every touchpoint pulls in a slightly different direction, so none of them build on the others, and the whole thing feels less solid than the work deserves.

04
Pain point

You do not want a nine-month agency rebrand

You have seen what a full agency rebrand costs and how long it takes, and it is out of proportion to where the business is right now. You want the strategic thinking and the craft, without the workshops, the committee, and the invoice that arrives before anything useful does.

How we fix it

The same method, pointed at Hastings.

Strategy first.

Then twenty-one days.

We compress the whole thing into twenty-one days, fixed fee, with both of us on it. Greg leads the brand and design, Fliss leads the strategy and business thinking, and you get both of us rather than a junior working from a brief.

It begins with a strategy day where we map the business three years out: who you are for, what you stand against, and the decision filter that should sit behind every brand choice. From there we develop two distinct identity directions, then refine the chosen one into a complete system, logo and marks, a type stack, a colour palette, imagery direction, and a voice, all written down as guidelines your team or any future agency can actually use.

For a brand-only engagement, where you are not also rebuilding the website, the fixed fee starts at £3,500 + VAT. You walk away owning a one-page brand strategy, a full visual identity in every format you will be asked for, and a guidelines document that keeps everything consistent from your van to your invoices.

Proof

Work for businesses the size of yours.

We help people like you.

Wordmark from the Melissa White brand identity, a heritage muralist in Hastings
Melissa White

The wordmark

The horizontal wordmark from the Melissa White identity, drawn to carry the same heritage feel as the murals it sits beside.

Questions

Straight answers, no sales call required.

The things people ask.

01What is included in a brand project?
A one-page brand strategy, a complete visual identity (logo, marks, type stack, colour, imagery direction), a brand voice, and a guidelines document. You get every file in every format.
02What is the difference between a logo and a brand?
A logo is one mark. A brand is the whole system that mark sits inside: the strategy behind it, the colours, the type, the voice, and the rules that keep it consistent everywhere it appears. A logo on its own rarely changes how customers see you. A brand does.
03How long does branding take?
Twenty-one days for a full engagement, and often less for a brand-only project without a website build. We hold to the window because the constraint is what keeps the work sharp and the fee fixed.
04How much does brand design cost in Hastings?
A standalone brand identity starts at a fixed £3,500 + VAT. The full engagement, brand and website together, starts at £4,995 + VAT. You know the number before we begin, and add-ons are quoted separately.
05I already have a logo. Can you work with it?
Yes, if it is worth keeping. On the strategy day we look honestly at what you have: whether it is fit for purpose, whether it holds up at small sizes, and whether it will take you where you want to go. Sometimes we evolve it, sometimes we recommend starting fresh, and we tell you straight which it is.
On the ground

Why being local is more than a postcode.

Hastings based.

Properly local.

We are a Hastings studio, based on Robertson Street, and we have built brands from scratch for businesses across the town and well beyond it. Melissa White, the local muralist, came to us needing an identity that matched the quality of her heritage work. Cotswold Commando came to us with nothing but a name and a strong idea, and left with a brand that started winning clients straight away.

Working with a studio you can actually sit across a table from changes the work. The strategy day is sharper in person, the feedback loops are faster, and the brand ends up feeling like yours because two people who run their own small business in the same town built it with you.

Next step

Thirty minutes, and you'll know either way.

A brand that finally matches the work.

Book a strategy call. Thirty minutes to work out what your brand needs and whether the 21-day engagement is the right fit.