Feral Swan.
A new practice, given a calm front door.
Identity · Iconography · One-page website · Modals
Feral Swan is a brand-new nature-based wellbeing and ecotherapy practice, an independent social enterprise launched by a founder with years of pioneering restorative work behind him. There was no identity and no website, just a standing start. Whisk Digital built a calm front door: a logo, a small set of icons, and a quiet one-page site that explains an unusual practice without overwhelming anyone. A lighter, faster engagement than our full 21-day sprint.
- Logo and mark
- A small icon set
- One-page site, with modals
- Client
- Feral Swan CIC
- Year
- 2026
- Sector
- Wellbeing and ecotherapy, social enterprise
- Work
- Identity, Iconography, One-page website
A new practice, starting from scratch.
The founder had spent years pioneering restorative work in secure environments and communities. He was setting out on his own with a nature-based wellbeing and ecotherapy practice, and he needed a brand and a simple website to launch it. No existing identity, no site. A standing start.
The brief was modest and clear. A logo, a small set of icons, and a calm one-page site that could explain a fairly unusual practice without overwhelming anyone. A lighter, faster engagement than our full 21-day sprint.
A mark, and a small wild language.
The swan mark, plus a set of simple, hand-feeling icons for the elements at the heart of the practice, Fire, Hands, Mushrooms and Trees. Enough of a visual language to feel considered and calm, never corporate.
Urbanist, a clean geometric sans, set throughout the brand for a calm, modern, unfussy feel.
Feral Swan CIC, Registered Company 14353738
One page, with room to go deeper.
A single page keeps it calm and unintimidating. Where a visitor wants more, a Read more opens a modal with the fuller story, so the page stays quiet and nothing is lost. The depth is there for the people who want it.
What we did.
A small, complete launch kit for a brand-new practice.
- 01A logo and swan mark
- 02A set of practice icons
- 03A one-page responsive website with modal long-reads
- 04A contact form
- 05Live in 2026
Yours could be next.
Brand and website, sized to the job. Bring your situation.